Discovery platform Taboola has analysed more than 265 million page views among 116 million readers to determine who the front runners are at the 92nd Academy Awards.
Taboola started analysing results from the day the nominees were announced in January 2020.
It found that:
- Joker is the number one most read about nominee for best picture with more than 20 million readers. It is followed by The Irishman, Jojo Rabbit, Little Women and Parasite.
- Leonardo Dicaprio is the number one most read about nominee for best actor, with more than 35.8 million readers, followed by Joaquin Phoenix, Antonio Banderas, Adam Driver and Jonathan Pryce.
- Scarlett Johansson is the number one most read about nominee for best actress, with more than 17 million readers, followed by Charlize Theron, Cynthia Erivo, Saoirse Ronan and Renee Zellweger.
- Martin Scorsese is the number one most read about nominee for best director, with 14.3 million readers, followed by Quentin Tarantino, Todd Phillips, Sam Mendes and Bong Joon Ho.
Taboola also looked at the effect of winning the Best Picture Oscar in 2019 had on Green Book.
It found that on the day after the Oscars, Green Book saw a 55-times increase in readership online.
Readers spent more than 100 million minutes reading about the Oscar actors, actresses, directors and movie nominees.
Insights were sourced from Taboola's network of global publishers and Taboola Newsroom.
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