Out-of-home (OOH) provider Showtime Marketing has launched a series of poster campaigns to promote positivity in the community.
The first phase of the campaign launched with the message 'Community Is Kindness', aiming to promote hope and inclusiveness.
Showtime Marketing reached out to creative OOH firm Jack Agency in London where the message had initially launched so that they could spearhead it locally in Australia.
It has used its network of framed sites and allocated its inventory to share the message of hope.
The message will be amplified through numerous site takeovers in some of its key Showtime Poster sites.
The second phase of the campaign #SUPPORTLOCAL sees Showtime Marketing give back to local businesses with pro-bono advertising to encourage local trade.
Over the course of a few weeks it shine a spotlight on businesses across a range of industries.
Its network of framed poster sites will become a free platform for community information communicating things like opening hours, pivoting to online or re-purposing product,
Brands so far on board are Sydney Opera House, Archie Rose Distilling Co., The Grifter and Lee Matthews with more TBA.
There will be two more phases to launch as part of the campaign - Welcome To Surry Hills and a street art gallery competition.
Welcome To Surry Hills will see Australian artist Nathan Pickering create one of his trademark ‘welcome’ murals featuring public service announcements from partner brands.
The street art gallery competition will offer artists the chance to have their designs featured across Showtime Marketing's network of framed poster sites.
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