The classic Carol of the Bells, also known in Ukraine as Shchedryk, has been rewritten this Christmas for an appeal to support Ukraine children affected by the war — via the charity program of the Olena Zelenska Foundation, as well as Saatchi & Saatchi Ukraine.
The charity program provides educational, medical, financial and legal assistance to children affected by war.
The rewritten Carol of the Bells sheds light upon the realities for refugee children, separated families and their inability to be together as a family this festive season – all to the jolly tune of the original Christmas Carol.
The song features the voices of Taras Topolya of the Antytila band (well-known for their collaboration with Ed Sheeran on his song 2-Step), the choristers from Veryovka Ukrainian Folk Choir and the Zernyatko children's folk ensemble.
Listen to the song here.
Dmytro Kuleba, minister of Foreign Affairs of Ukraine, said: “The Ministry of Foreign Affairs of Ukraine has supported this important project without hesitation and helped to implement it. From now on, the legendary ‘Shchedryk’ by Mykola Leontovych is not only promoting Ukraine abroad, but also helping to raise vital funds for little Ukrainians via Foundation of Ukraine’s First Lady Olena Zelenska."
Kosta Schneider, CCD Publicis Groupe Ukraine and Czech Republic, said: “We are happy to collaborate with such outstanding Ukrainian stars who have created an incredible and very emotional version of Shchedryk. To bring some joy and support for children suffering from the war, I urge all radio stations, shopping malls, restaurants to join the project and add this song to their Christmas playlists."
Credits:
Creative agency: Saatchi&Saatchi Ukraine
CCO Publicis Groupe CEE: Jorg Riommi
Communications Director, Publicis Groupe (CEE), Global Talent Team — Karen Lim
CCD Publicis Groupe Ukraine and Czech Republic: Kosta Schneider
Creative Director: Serhii Biloshitsky
Senior Art-Director: Julia Romanova
Copywriter: Anton Cherevashko
Designer: Kateryna Krashtapuk
Motion Designer: Kostiantyn Baranovskiy
New Business Director: Dmitry Grushevsky
Corporate Communications Manager: Yulia Meduna
Account-Manager: Alina Melnychuk
Account-Manager: Anna Romanova
Cameraman: Denis Urusov
Cameraman & Colorist: Vova Klimyk
Backstage Director: Kateryna Paida
Antytila
Vocal: Taras Topolya
Management, keyboards: Serhii Vusyk
Bass guitar: Mykhailo Chyrko
Guitar: Dmytro Zholud
Drums: Dmytro Vodovozov
Veryovka Ukrainian Folk Choir:
Acting General Director-Artistic Director: Igor Kuryliv
Acting Chief Choirmaster: Oleg Pylyp
Soloist, choir artist: Natalia Tutchenko
Children's folk ensemble "Zernyatko":
Head of the ensemble: Zakletska Raisa
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