The Noosa Prostate Association (NPA) is encouraging men to take a blood test for prostate cancer in a campaign across Sunshine Coast shopping centres via oOh!media.
The creative was made by Anthony Napier-Munn and Michael Owen.
“The ads will save men’s lives," said NPA chair Ian Miller.
"Early testing saves lives. It’s just a blood test. We’re incredibly grateful to oOh! for making this campaign possible."
29,000 Australian men are expected to be diagnosed this year and 4,000 lives lost, according to NIPA.
The campaign is running across Noosa Civic, Caloundra Shopping Centre, Stockland Birtinya and Sunshine Plaza.
“It’s great to be able to support such a worthy cause on our retail assets, helping drive awareness in the community and encouraging men to take action," said oOh! QLD sales director Ben Peel.
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