The new skills needed by marketers

By AdNews | 8 June 2023
 
Credit: Cookie the Pom via Unsplash

Marketers are increasingly showcasing creative skills to their professional profiles, according to LinkedIn’s The B2B Marketing Benchmark study.

LinkedIn says 46% more creative skills were added to the profiles of marketers in the last year.

But the survey by LinkedIn shows marketers listing digital marketing as a top current skill.

And customer acquisition was the fastest growing skill.

From LinkedIn’s report:

linkedin marketing skills growth june 2023 report

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