The Monkeys, part of Accenture Interactive, has promoted Hugh Munro from business strategy director to head of planning.
Munro replaces Michael Hogg who will start at independent agency Emotive in the new year as managing partner and head of strategy.
Munro has 19 Effie Awards under his belt, including most recently for the campaigns Telstra You Don’t Need Australia’s Best Network Until You Do and CGU Insurance ABN Rescue.
"From his first day in the agency, Hugh has made a huge contribution to the quality of strategic thinking within the team,” The Monkeys chief strategy officer Fabio Buresti says.
He has also worked as a strategist on campaigns for ALDI, the Australian Government, Cure Brain Cancer and the National Heart Foundation.
“Every planner wants to work in a place where clients come for provocative ideas and a tight-knit planning team challenge and support each other’s thinking," Munro says.
“I’m really looking forward to working even more closely with this bunch of talented strategists.”
Prior to working at The Monkeys, Munro was head of planning at BMF Australia and strategy director at Tongue.
He has also worked at creative agencies McCann Worldgroup and The Campaign Palace.
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