The Monkeys gets 2020 Gold Siren Award for the best radio advertisement

By AdNews | 28 May 2020
Hugh Gurney and Joe Sibley

Creative agency The Monkeys has been awarded the 2020 Gold Siren Award for the best radio advertisement with the DrinkWise commercial “www.PeteGotPissed.com.au”.

The commercial, from creatives Hugh Gurney and Joe Sibley, also got the Silver Siren Award in the single advertisement category at today's virtual Siren Awards ceremony, which was hosted by comedian and Triple M Sydney breakfast host Lawrence Mooney.

In “www.PeteGotPissed.com.au”, Gurney and Sibley use humour and clever phrasing to convey the lingering consequences of overindulging in alcohol in order to highlight the DrinkWise message of responsible drinking.

The Monkeys also received the Silver Siren in the campaign category for the series of related DrinkWise ads “www.TheInternetRemembers.com.au”, which put the emphasis on reputation and the enduring online impact of drunken acts. All URLs used in the campaign link to live websites that detail DrinkWise’s responsible drinking information.

Chris Gates from Southern Cross Austereo won the Silver Siren in the craft category for the advertisement “The Loop” for mental health advocacy group Beyond Blue, which uses a looping audio track and impactful editing to portray the experience of mounting anxiety.

“The Loop” was also awarded the Siren Client Award, with creatives Ray Ali and Carlo Mazzarella from Clemenger BBDO Melbourne applauded for their work on the commercial.

The 16th annual Siren Awards, facilitated by Commercial Radio Australia, celebrated excellence and creativity in radio advertising.

Finalists were selected across the single, campaign and craft categories from entries received over five rounds, plus a final call round.

The Gold and Silver Siren Awards were judged by the Siren Creative Council - a panel of creative directors from leading ad agencies across the country.

Joan Warner, chief executive officer of Commercial Radio Australia: “Congratulations to the 2020 Siren Awards winners and all of the finalists who should commended for their remarkable creativity and innovation. The advertisements awarded today are a real celebration of the power of radio advertising and its ability to have a substantial impact on listeners." 

Listen to the winning ads click HERE

2020 Siren Awards Winners

GOLD

The Monkeys

Hugh Gurney & Joe Sibley

“www.PeteGotPissed.com.au” for DrinkWise

SILVER

Radio Single

The Monkeys

Hugh Gurney & Joe Sibley

“www.PeteGotPissed.com.au” for DrinkWise

SILVER

Radio Campaign

The Monkeys

Hugh Gurney & Joe Sibley

“www.TheInternetRemembers.com.au” for DrinkWise

SILVER

Radio Craft

Southern Cross Austereo

Chris Gates

“The Loop” for Beyond Blue

Client Award

Clemenger BBDO

Ray Ali & Carlo Mazzarella

“The Loop” for Beyond Blue

 

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