The Media Store makes key senior appointments, announces new business wins

Josh McDonnell
By Josh McDonnell | 11 October 2019

Independent media agency, The Media Store (TMS), has grown its digital and Investment offering with the appointments of Minsun Collier, Tom Charles and Paul Wilkinson.

Collier has taken on the role of head digital officer, joining the agency from the Dentsu Aegis Network, where she had been the client for Woolworths within Carat, with prior experience including GM at Neo@Ogilvy and OMD as a former head of digital.

Charles has subsequently been appointed to support Minsun as performance media director, previously at MediaCom on the $30m Carnival Australia account, which moved to rival agency Initiative earlier this year.

These newly created Sydney-based roles continues the growth of the agencies offering in the city and will focus on enhancing TMS’s digital business and expansion across technology platforms, providing a complete view across digital media and mar-tech offerings for clients.

“I joined The Media Store because of their growth ambition, because their culture is built on a foundation of integrity and honesty and because their senior management team is as talented as they come," Collier says.

"It’s incredibly exciting to be able to contribute to the future success of this agency and I’m looking forward to building on the fantastic momentum that we already have.”

Wilkinson also joins TMS as the new national head of investment, after a 10+ year career with Carat, both in the UK and AUS. He also spent three years with Amplifi as its head of investment and later national head of strategic value.

Finally, joining to lead the agency's new business growth strategies, Stephen Benrad has also been appointed as the new national commercial director.

With 12 years agency-side, consultancy work and six years working at Jetstar and Heinz, he brings a mix of experience and perspective to lead growth for the agency.

These appointments come alongside several wins for The Media Store recently, from the Melbourne start-up, Scooti, to the media planning and buying contract for Travel Texas for the Australian and New Zealand markets, to be managed out of its Sydney office.

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