The media company paying women more than men

By AdNews | 27 February 2024
Cathy O'Connor.

Women at oOh!media are on average paid more than men, according to data from the Workplace Gender Equality Agency (WGEA).

Benchmarked against the advertising service sector, where men are paid on average 14.6% more than women, oOh! has a negative 2.2% gender pay gap. 

For the first time, WGEA - a statutory Australian Government agency - is publishing the gender pay gaps for every Australian employer with 100 or more employees, with the intention to close the gender pay gap. In 2023, this gap was 21.7% - meaning women earn on average $26,393 less than men a year. 

Women comprise 48% of oOh!’s workforce of more than 800 and 50% of senior leadership. The company has an ambition for women to make up 50% of the total workforce by 2026. 

oOh! chief executive officer Cathy O’Connor, one of just 22% female CEOs in Australia, says oOh! strives to maintain an industry leading position in Diversity, Equity and Inclusion (DEI).

"Beyond this result, we remain focused on driving positive change for women, which will continue to support our position on gender pay equity," she says.

“One of the drivers of this positive result is oOh!’s salesforce, which is traditionally a male-led profession. We have strong female representation in this part of our business, and as someone who started and built their career in media sales, I understand there’s so much opportunity for women to grow and develop in this space.

"We have seen just how women are bringing in revenue and driving strong pay outcomes, and it is important for businesses to mentor and support this talent.” 

“oOh! is committed to becoming a visible champion for gender equality and ensuring our workplace reflects the rich diversity of the communities in which we operate. While we have an inclusive culture that supports this, we recognise more can always be done to ensure diversity, equity and inclusion across all areas of our business.” 

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