Come and Say G’day is Tourism Australia's biggest global campaign in six years, via M&C Saatchi.
The hero of the campaign is a new amabassador, a souvenir kangaroo called Ruby, voiced by Australian actress Rose Byrne, who teams with a toy unicorn, Louie, voiced by Arrested Development actor Will Arnett.
The campaign comes with a short film, explaining the backstory of the two main characters.
Michel Gracey, director of G'day: "I initially got shown the script for what I thought was the most brilliant concept of a 'roo souvenir called Ruby who has never been outside her box let alone outside the store
“This was her one opportunity to go around Australia with the help of a little unicorn.
“For me, the really appealing narrative aspect of this is that we were telling a story that is longer than just 60 seconds.
“You really get to know these characters. You really do go on a journey because it is a little buddy film.”
The making of:
The short film, with the backstory of Ruby and Louie:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.