The Lab on a hiring spree

Chris Pash
By Chris Pash | 6 July 2021
TOP l-r: Christine O’Keefe, Casey Greig, Tallon Mason-Kaine, Malcolm Miller. BOTTOM: Katie Buckley, Maddison Croker, Jed Larwood, Corrie Dinmore

Cultural insights and strategy company The Lab has recruited eight new team members across its Melbourne, Sydney and Brisbane offices.

The new hires follow the addition of several new clients and the launch of an artificial intelligence and machine learning division, Lab AI.

Co-founder and CEO Neale Cotton: “Rapid and constant change in business and culture means that now more than ever, companies are looking for new ways to stay ahead. This has been a catalyst for our growth, as we continue to create breakthrough insights and ideas for our clients."

Christine O’Keefe has joined The Lab in Melbourne as strategy director. She most recently worked at AJF Partnership as a Strategy Director across key clients including Officeworks, Forty Winks and Bupa.

In Brisbane, Casey Greig has been appointed strategy director. She joins after more than a decade as an insights and strategy leader at media companies including Nova Entertainment, Southern Cross Austereo and Bauer Media.

Tallon Mason-Kaine has joins in Melbourne as senior strategy consultant after several years as a planner for the advertising agencies AJF Partnership and Leo Burnett.

The Lab Sydney has added two new senior strategy consultants with strong cultural strategy backgrounds: Malcolm Miller, whose resume includes roles at For The People and Pacific Magazines, and Katie Buckley, who has worked at Landor and a range of other leading companies.

The Lab Brisbane has hired Maddison Croker as Strategy Consultant. She previously worked at News Corp.

Two recent graduates, Jed Larwood (Marketing and Economics) in Brisbane and Corrie Dinmore (Anthropology) in Melbourne, have also been added.


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