THE ICONIC's Joanna Robinson, CMO with Joshua Nunan, Director Platform Media an Services.
The Iconic has rebranded its unified retail media offering as ICONIC Media, bringing together onsite advertising, first-party data and bespoke campaign capabilities under a single proposition for more than 1,500 fashion and lifestyle brand partners.
The offering includes a proprietary self-service advertising solution enabling brands to create and optimise campaigns in real time, alongside customer insights, seasonal multi-brand campaigns, bespoke creative campaigns, offsite media placements, influencer campaigns and physical activations.
In the first half of 2026, The Iconic's advertising solution delivered 160% year-on-year revenue growth with an average ROAs of 390% for sponsored products, currently supporting more than 290 brands.
Recent activations delivered through the platform include Nike Outrun the Delivery Van, influencer campaigns with Polo Ralph Lauren, on-site activations with PayPal and flyer campaigns with Uber.
Joshua Nunan, The Iconic's director of platform media and services, said the customer journey was no longer linear.
"Customers are constantly moving between discovery, validation and purchase, often across multiple platforms and touchpoints before they make a decision," he said.
"So for fashion and lifestyle brands, retail media can no longer be limited to sponsored placements at the point of conversion. We are combining rich customer insights, strategic media placements and creative marketing opportunities to help brands show up in ways that are useful and relevant to how customers shop today."
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