The Iconic is pitching its creative account.
Dentsu, which has held the business for four years, has decided not to contest the pitch.
Dentsu developed its ‘Got You Looking’ master brand platform in 2024, alongside The Iconic CMO Joanna Robinson and former director of brand growth Georgia Thomas.
“It only feels like yesterday we were in a room with Jo, Georgia and the team workshopping the original ‘Got You Looking’ idea and positioning,” said David Halter, Dentsu Creative chief practice officer.
“We’re incredibly proud of what we achieved together over the past four years and the role the platform played in helping re-establish The Iconic in culture and consideration.
"As the business enters its next chapter, we made the decision not to participate in the procurement-led review process. Partnerships naturally evolve, and after four years together, it felt like the right moment for both sides to explore what comes next.
"We leave with enormous respect for the team and genuinely wish them continued success for the future.”
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