Independent creative agency The Hallway will be taking on the role of methods partner in UTS’ upcoming Creative Practice and Methods School.
The university's Transdisciplinary School is founded on the premise that no single discipline alone can provide the answers to the great challenges that the modern world is facing.
The school - led by world class thinkers from fields as diverse as design, engineering, law and economics - integrates different perspectives, data, information, tools, concepts, techniques and theories, to explore and teach new ways to tackle problems together.
The Hallway’s head of strategy, Tim Mottau, and executive creative director and partner Simon Lee will be joining faculty staff to give students an insight into the strategic and creative methods that enable the development of the agency’s Affective campaigns.
This latest collaboration between the agency and the TD School comes after The Hallway was earlier this year commissioned to do a comprehensive brand strategy development project for the school.
Lee: “Working closely with the faculty leaders, we found kindred spirits in our shared ambition of employing creative thinking to solve big problems and improve social, ecological and personal wellbeing. It’s wonderful to have the opportunity to join them in this CPM School and help shape the next generation of great transdisciplinary creative thinkers.”
Professor Bem Le Hunte, director of teaching and learning for TD School: “We need to extend creativity well beyond the creative industries – and here’s where the generosity and curiosity of The Hallway comes in.
"Harnessing their methods and approach to rigorous creativity in communication – along with creative methods from all our disciplines – provides an invaluable transdisciplinary problem-solving toolkit for our future change-makers.”
Lucy Allen, subject coordinator of creative practice and methods said: "It is such a unique opportunity for students to be able to take a 'peek behind the curtains' of The Hallway's strategic process. As we support our students to develop as creative and transdisciplinary practitioners, this allows them to explore how creativity is utilised in real-world contexts to enact powerful change."
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