The Hallway has appointed Kent Boswell creative tech & innovation director, a newly created role.
Boswell served as the national director of interactive at Traffik, the activation arm of the Clemenger Group, for four years. He was executive producer at Nakatomi (Finch) and executive producer, resolution design.
He started his career at Saatchi & Saatchi in the late 1990s, and since then has worked for global companies including The Jim Henson Company (London), Curiious and Fuel VFX.
Jules Hall, CEO of The Hallway, said it’s rare to find someone with a deep understanding of technology, brands, and creativity.
"Kent is that person. He’s uniquely qualified to assist in the creation of Affective Ideas for today’s digital world, adding significant strength to our growing team," he said.
Boswell said the possibilities within the realms of digital, tech and innovation have never been more exciting.
"I’m thrilled to be a part of this highly talented team, contributing to the agency’s momentum, and expanding our current production capabilities, all in the pursuit of delivering exceptional work for our diverse portfolio of clients," he said.
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