The Generals Daughters wins décor account

Chris Pash
By Chris Pash | 14 September 2021

The Generals Daughters has been appointed to manage décor Australia’s social media and brand marketing account following a competitive pitch.

The appointment will see the marketing group develop consumer-focused social media and brand marketing, in a retained and project-based capacity.

The Generals Daughters hase just started developing the brand, under the approved “positioning” décor “Life’s Sorted” supporting its recent new pantry range marketing efforts, with an integrated social media campaign.

Melissa Setches, Global Marketing Manager Decor: “With their creative and strategic approach, The Generals Daughters displayed an incredible understanding of the decor brand and customers.

"The team at The Generals Daughters demonstrated a clear understanding of the environment we operate in with our retail partners, and our heritage as an Australian made brand.  With our new decor pantry range marketing completed, we are looking forward to what we can achieve together in partnership.”

Aimee Dean, CEO of The Generals Daughters: “We’re thrilled to be working alongside the décor team. The brand has huge growth potential and is a well know part of Australian’s everyday lives whether as a parent, or children or the passionate home cook, we’re looking forward to translating this familiarity into strong results across earned and owned channels.”

Decor joins The Generals Daughters growing client portfolio, including ELS Lighting, CSA, Ugg Express Australia, BP Commercials, RCI, Allied Constructions, Queen Margarita Restaurant Chain and Micro Homes.

The Generals Daughters has also been hiring.

Charlie Horan joins the Melbourne office as Social Media Manager and Content Producer, respectively.

Dean: “We are passionate about our people who are our greatest strength, and being able to attract the industry’s brightest talent as we grow our troops has always been a top priority. We started this business with a significant focus on what our culture and values would look like.

"Our most important core value is that ‘Leadership to us is a two-way street, loyalty up and loyalty down. Respect and Trust for your Superiors and care for our Troops’ which dictates a culture of open-minded acceptance, curiosity and respect 100% of the time. With a highly engaged team who feel listened too, we are delivering some exceptional results for our clients.”


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