Bowl Cancer Screening.
The federal government is addressing the fact that while six million free bowel screening kits are mailed to eligible Australians each year, around two million remain unused, in a campaign via Think HQ and CultureVerse.
Think HQ has also partnered with First Nations specialist agency Winangali, which will co-design and deliver a culturally safe community engagement program tailored specifically for First Nations peoples across Australia.
"If you want to create genuine, lasting behaviour change, you can't just drive a branded truck into a town for a day and leave,” said Think HQ founder and managing director, Jen Sharpe.
“We intentionally rejected the traditional roadshow format.
“Instead, we are building a sustained, two-year ecosystem of activities embedded within communities. By partnering with local champions and organisations who already hold the community's trust, we are ensuring this work leaves a real legacy."
Think HQ have also partnered with the Australian Government and Cancer Council Australia to support the delivery of the national bowel cancer screening campaign “Bowel Cancer Waits for No One” with CultureVerse leading on the targeted multicultural campaign delivery.
"Our 'Community Conversations' are designed for intimacy and safety, complementing broader campaign channels to deepen trust and engagement,” said CultureVerse chief audiences officer, Jess Billimoria.
“By taking these conversations directly into trusted community settings and working with bilingual community figures, we can help break down the taboos and cultural barriers that have historically kept screening rates low in some multicultural communities."
CREDITS
Client - Department of Health, Disability and Ageing
Agency - Think HQ
Founder / Managing Director - Jen Sharpe
Director, Sydney - Sarah Wood
Chief Audiences Officer, CultureVerse - Jessica Billimoria
Project Director - Georgie Oatts
Community Engagement Director - Nickie Flambouras
Community Engagement Manager - Hasret Mehmedali
Head of PR and Audience Inclusion (Sydney) - Blake Mason
PR Account Manager - Hannah Seeckts
Creative Director - Wellison D'Assuncao
Art Director - Josella Bray
Copywriter - Zoe Mamo
Producer - Jamie Pond
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