Independent digital marketing agency The Digital Picnic has been appointed digital agency of record for specialist fertility provider No. 1 Fertility.
The remit covers social media strategy and management, creative content development, video production and digital performance optimisation across Australia, with a focus on strengthening No. 1 Fertility's presence in Melbourne and supporting its recently launched Sydney clinic.
Nicole Coombs, account director at The Digital Picnic, said healthcare decisions were deeply personal and trust was everything.
"Our focus is on building a digital-first presence that reflects the exceptional care No. 1 Fertility provides every day, while helping more Australians discover the clinics through meaningful, educational and engaging content," she said.
Kylie Soltermann, No. 1 Fertility director of clinical operations, said the agency was selected for its strategic social thinking, genuine investment in the company's growth ambitions and strong cultural alignment.
"As a female-led agency, we believe TDP is a natural fit for our business," she said.
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