Credit: DHDA
The Department of Health, Disability and Ageing has appointed Think HQ to deliver a nationwide community engagement roadshow aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP).
Think HQ is tasked with developing and executing national engagement activities designed to encourage eligible Australians aged 45-74 to complete and return their free bowel cancer screening kits.
A major focus of the work will target under-screened communities, including Aboriginal and Torres Strait Islander audiences, culturally and linguistically diverse (CALD) communities, and people living in regional and remote areas.
Think HQ has also been appointed as the creative agency for the NBCSP promotion campaign.
The broader campaign will feature the tagline “Bowel Cancer Waits for No One” and launched nationally on June 1 across broadcast television, BVOD, YouTube, social, press, and out-of-home advertising.
The multicultural extension of the campaign will also include tailored in-language video, press, and social assets in Arabic, Mandarin, and Vietnamese.
“We’re incredibly proud to be partnering with the Australian Government on such an important national initiative,” said Think HQ founder and managing director, Jen Sharpe.
“This work reflects our growing reputation as specialists in behaviour change, as well as our ability to deliver fully integrated, culturally informed campaigns in-house.
“Most importantly, it’s an opportunity to create meaningful impact, helping more Australians engage with life-saving screening in ways that feel relevant and accessible.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.