Zara Seidler
Social media-based news outlet The Daily Aus has partnered with strategic advisory company FutureProof to launch The Future Brief, a subscription polling tool built on daily polling of young Australians.
The product combines daily, non-incentivised, first-party polling data with eight years of longitudinal behavioural research.
It takes 3,000 daily poll responses into monthly strategic intelligence for CMOs, heads of brand and strategy directors
Each data point is paired with a business implication rather than published as a traditional research report.
It was created by the founders to breach the gap they identified in how Australian organisations understand under-35 consumers.
The Daily Aus brings a research base of 2.8 million monthly readers, a 96% trust rating among under-35s and 400,000 opted-in newsletter subscribers to the partnership, directly polling its audience for the tool.
"Organisations do not get young Australians wrong because they have bad instincts," said Sam Koslowski, co-founder of The Daily Aus.
"They get it wrong because they are working from a snapshot of a generation that has already moved on. The Future Brief gives leaders a current, trusted, translated read on how young Australians actually think, feel and behave."
Each issue addresses how young Australians are responding to economic pressure, what is driving their switching and spending behaviour, how their trust in institutions is shifting, and where cultural flashpoints are forming.
The Future Brief extends FutureProof's existing advisory services, which span financial services, telecommunications, sport, public broadcasting and higher education, to a self-serve subscription tier.
The first edition is available free from May 4, 2026.
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