The Core Agency unwraps what makes IGA special at Christmas

Paige Murphy
By Paige Murphy | 25 November 2019
 

IGA has launched two national TVCs with a seasonal twist over Christmas, that are inspired by real stories and continue to highlight the special relationships IGA retailers have with their local customers and suppliers.

This latest work builds on the IGA TVCs launched eight weeks ago by The Core Agency

The TVCs continue with Shane Jacobson, recounting stories inspired by IGA customers and local suppliers.

The agency worked with IGA to source genuine stories particular to the foods Aussies love at Christmas time. 

The campaign shows how an IGA owner’s special relationship with a local cherry grower ensures his customers get to enjoy the freshest cherries delivered to his store 24 hours from picking; and why an Italian family visiting their 'rellos' in Australia needn’t have brought their favourite panettone with them all the way from home.

Speaking of his involvement in this new series of TV adverts over the festive season, Jacobson says IGA plays an "incredible" in making Christmas magical for customers.

Sydney independent The Core Agency were appointed by IGA recently with a remit is to bring to life the unique and different things that make IGA special.

“Our latest stories for IGA further amplify just how markedly different IGA is compared to the big supermarkets," The Core Agency founder and creative partner Christian Finucane says.

"The things that local IGA owners do for their customers are fantastic and the festive period is a great time to share these stories.”

Credits
Client: Metcash
Brand: IGA Supermarkets
Executive General Manager, Retail Channels: Danielle Wilkes
General Manager Marketing: Tracy Wilson
Head of Marketing – Brand: Helen Kealy
Head of Marketing – Value and Seasonal: Nada Steel
National Brand Manager: Hayley Lusk
National PR & Content Manager: Heather Howell

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
TV Producer: Bill Doig
Business Director: Rebecca Turner
Senior Account Director: Sid De
Senior Account Manager: Max Whitehouse
Strategy Director: Andrew McCowan

Production Company: Walkabout Films
Director: Graeme Burfoot
Producer: Jude Lengel
DOP: Simon Ozolins
Production Manager: Wendy Lengel
Casting Director: Antonia Murphy / Fountainhead
Editor: Phil Horn
Post: Vandal
Audio: Otis Studios

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