The Core Agency is promoting the upcoming Sexpo in Sydney with Australian Exhibition Group.
The campaign uses humour to deliver on Sexpo’s desire to broaden its appeal as a fun and entertaining event for adults.
The agency developed creative work designed to make a big impact on a limited budget. The idea uses life-size chalk drawings of people sprayed onto the pavement, each one drawn around an impressively large, upright metal ‘pole’.
Christian Finucane, founder and creative partner of The Core Agency said: “Without a budget for traditional media our challenge was to come up with an idea that was simple to produce, and that people would want to share.”
Kevin Mack, CEO of Australian Exhibition Group / Sexpo, said: “When The Core Agency showed me the idea I laughed out loud and knew we had to make it happen. It’s great fun and will appeal to the broad range of people who are curious about visiting Sexpo."
Credits:
Client: Australian Exhibition Group
Brand: Sexpo
CEO: Kevin Mack
Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Art Director: Christian Finucane
Illustrator / Designer: Steve Thurlby
Group Account Director: Sid De
Photographer: Michael Malherbe
Activation: Streetfighter Media
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