The Contenders' Jill Hale appointed strategy director at FutureBrand Australia

Ashley Regan
By Ashley Regan | 1 August 2022
Jill Hale

FutureBrand Australia appoints Jill Hale to the newly-created role of strategy director.

Head of strategy Victoria Berry said: “What attracted us to Jill is the depth of her experience, combined with her belief that she still has more to learn and grow.

“That’s a combination that fits very well with our culture and ways of working. We see our team as a diverse group of experts who are continually learning to enrich the strategic insights and ideas we deliver for our clients.”

Hale joins FutureBrand from The Contenders where she was a senior strategist. Prior to that, Hale was an independent consultant with Ginger and chief customer officer with Brande. She’s also held roles with Interbrand and Yoke.

Hale said: “To say I am happy to be joining FutureBrand doesn't adequately convey how much this opportunity means to me.

“On the one hand, I’m nervous, as this is a branding company I have looked up to and admired for well over a decade. On the other, I feel immensely proud to be joining Rich’s team, made up of industry leaders like Victoria.

“I look forward to contributing everything I can to the transformational clients with whom FutureBrand works, while also continuing to learn and grow, as all strategists should.”

FutureBrand’s recent wins include Beca, Bush Heritage Australia, Golf Australia, Huddle Insurance, Open Money Group and TPT Wealth.


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