The Conscience Organisation buys back stake from STW

Rachael Micallef
By Rachael Micallef | 4 December 2015
Clive Burcham

The Conscience Organisation founder, Clive Burcham, has bought back a 40% stake in the company from STW Communications, giving him 100% ownership.

The buyback ends an eight year partnership with STW and takes effect immediately.

Burcham said the buyback gives The Conscience Organisation the freedom to invest in its people, in training and future opportunities.

"As with most businesses these days, campaign work is one part of the equation,” Burcham said.

“There is plenty of work in developing new business models, innovation, and the process of creative iteration.

“We all know this is the age of agility and we’ve been lucky enough to change our approach as fast as Facebook updates its app.”

STW is in the process of a strategic review as it looks to improve business performance following a turbulent period for the company.

The strategic review has included a focus on what it calls “fewer, bigger, better businesses” which has include the creation of Ikon Group through a merger of Moon and Ikon and the recent creation of Ogilvy Brisbane after JuniorCru was absorbed into Ogilvy.

“[STW CEO] Mike Connaghan has always been great to deal with, honourable, and hat tip to him on how he's managed 80 businesses,” Burcham said. “The strategy of divesting the business makes complete sense.”

Going forward, Burcham said there will be a new era for his agency.

“At the moment our offices in Redfern house four different business offerings,” he said.

“We’re looking at things more holistically now across these businesses and are joining the dots and matchmaking clients. There are already a few marriages and love children in the works.”

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