The Bulletin: The Ashes sponsors line up; Vizeum named fastest growing agency

By AdNews | 6 July 2015

The sponsors line up for The Ashes

NAB, Mercedez-Benz, Hungry Jack's, Commander, and Youi Insurance have jumped on the Ashes bandwagon, joining Bet365, Swisse, and Harvey Norman in sponsoring Nine's coverage of the cricketing extravaganza.

The Nine Network will be broadcasting the Ashes series, a One Day International series between England and Australia and a Twenty20 series between the same nations.

The Ashes starts on 8 July at 8.30pm.

Vizeum fastest growing global network: RECMA

RECMA has named Vizeum as the fastest growing global media network with growth of media billings reaching 29.1% in 2014.

In absolute growth, the global network increased its billings by $2.18 billion.

Locally, since the start of the year Vizeum has added the likes of Citibank, Studio Canal, Crazy Domains, King Living, Wotif, Citroen, TomTom, Under Armour, World Vision, Acquire Learning, Racing Victoria, and the Melbourne Racing Club.

Ten starts The Bachelor hype

Ten has started the hype train on The Bachelor, with Ten airing a preview on its network last night.

There are a total of 19 women aiming to win the Bachelor's heart this season, ranging in age from 24 to 34.

Ten will be hoping for similar success with this year's series that it enjoyed with the last, with the show garnering social media attention and solid ratings for the network against tough competition.

PANPA names finalists for advertising and marketing awards

Finalists for this year’s prestigious PANPA advertising and marketing awards have been announced today for member publishers from across the Asia-Pacific region.

The winners will be announced on Thursday 10 September at a cocktail event, at the Zeta Bar at Sydney’s Hilton Hotel at the end of day one of the Future Forum. Did you make the list? Find out here.

TorchMedia secures Sydney Light Rail Network media

TorchMedia has won the rights to the external and internal media on Sydney's Light Rail Network.

TorchMedia GM Kirsty Dollisson said the appointments expand on TorchMedia's existing Eastern Seaboard transit offering.

“TorchMedia entered into the Transit arena over three years ago with a clear mandate to develop our mainstream Out-of-Home assets,” Dollisson said.

“The addition of the Sydney Light Rail Network to the TorchMedia portfolio is a logical step and we’re excited by the exposure it will offer advertisers to the hard to reach Inner Western Suburbs.”

In addition, TorchMedia said its external train media formats in Sydney, Melbourne and Brisbane will be part of the Outdoor Media Association’s 2015 Move Data release for the first time.

 

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