The Bulletin: Qantas' data play

By AdNews | 27 May 2015

Qantas' data play beefs up

Qantas' data business Red Planet has begun the gorundwork on establishing a 100,000 strong research panel to bolster its data offering.

The unit was launched in September last year as a way for Qantas to attempt to monetise its first party data.

For over a year the business has been creating more relevant and engaging digital marketing campaigns for a range of clients across varying industries, under the ‘media’ arm of the business.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus