The Bulletin: Publicis to rebrand NBL; Village Roadshow names sales director

By AdNews | 24 June 2015

Publicis Mojo appointed to NBL rebrand

Publicis Mojo has been appointed to the National Basketball League (NBL) account to understand a rebranding campaign.

Work on the rebrand will be effective immediately with the agency's Melbourne arm bolstered by former Publicis Mojo Brisbane deputy creative director Ryan Petie, joining to lead the team.

NBL executive director Larry Kestelman said: “I am excited to announce our relationship with Publicis Mojo who will play an integral part in rebranding the NBL’s digital, customer experience and fan engagement interface. We have a very progressive agenda to position the NBL as the number one sports entertainment product in Australia and I am confident that Publicis Mojo will assist in achieving that.”

Verizon-AOL deal done

Verizon has completed its $4.4 billion acquisition of AOL, telling the market that it had completed the purchase of all outstanding shares.

With the deal completed, Verizon confirmed that current AOL CEO Tim Armstrong to remain head of AOL operations, but to report into Verizon executive vice president Marni Walden.

President of Verizon's digital media services company Bob Toohey will report in to Armstrong.

Village Roadshow names sales director

Village Roadshow has named Lisa Higginson as its new sales director for Roadshow Television.

Higginson's role will see her take responsibility for television and licensing across Roadshow’s content for Australia and New Zealand, including free-to-air TV, pay per view, pay TV and video on demand partnerships.

She starts on the 13 July.



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