The Bulletin: BBC First; Sportsbet; Seven; and Precinct

By AdNews | 23 March 2015
Building share: shows like The Musketeers will air on BBC First.

Audi and MLC go for a second round with BBC First

Brands Audi and MLC have signed up for a further round of sponsoring BBC First.

Audi, a launch partner for BBC First, has signed up for another six months, while MLC has signed up for a further three.

Interestingly, Audi's sponsorship will be extended to for the first time.

Sportsbet increases streaming

Sportsbet will livestream all Victorian thoroughbred racing free of charge for its 1.8 million customers starting today.

The streaming will be available on, with it to be rolled out to its app from mid-April.

Race replays will be available as part of the deal.

Seven crows on Adelaide performance

Seven's Adelaide news offerings have hit heights against Nine not seen since last year.

It said it had opened up a gap between Seven News and Nine News of 51,000 viewers, with Seven's news attracting an average of 117,000 viewers last week.

Meanwhile Today Tonight has opened up a 37,000 viewer gap on Nine's 6.30pm news, the widest gap since November last year.

Precinct beefs up

Business-to-Business creative agency Precinct has hired Matt Coleborne and Natalie King as general manager and head of events respectively.

Coleborne was one of the founding partners of Melbourne-based advertising agency, Zoo, as well as being an investor in a number of technology ventures.

Meanwhile, King joins Precinct from brand agency Jack Morton Worldwide. She has over 10 years of experience in live B2B events, as well as consumer events experience with brands such as Sony, Coles, Volkswagen, Shell, Brown-Forman, Toyota and many others.

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