Engine Group has won Best in Show at the 2025 Brisbane Advertising and Design Club (BADC) Awards for the campaign Grooming Hides Behind Harmless for client Bravehearts.
“This piece didn’t behave like advertising. It behaved like the issue itself. It built trust. It held you close,” said BADC judging panel chair and Thinkerbell creative director, Sesh Moodley.
“Then it snapped that safety in half. It left audiences changed. It left juries rattled. And it lifted the standard for how cause-based work can move culture.”
The 2025 BADC Awards were again held at The Star Brisbane. The event was a celebration of the region's top creative talent, showcasing the best in advertising and design work from the past year.
The most awarded agency based on the number of medals was Khemistry with one gold, nine silver, and five bronze.
National Heavy Vehicle Regulator was named Client of the Year, for their Being Dead is Boring campaign with Khemistry.
They were closely followed by Engine Group with three gold, four silver, and seven bronze, and Alt.vfx with four gold, seven silver, and two bronze.
Catie Allen won gold for Direction Branded Content for Surf Abu Dhabi campaign, and Siobhan Mulready, also from Taxi Film Production, took home silver and bronze for Queensland Government's Coercive Control campaign, completing a successful year by Queensland’s female directors.
Khemistry’s account manager, Wendy Phan, was awarded the Otis Recruitment Rising Star Award for her work on the Being Dead is Boring campaign.
“It’s been great to be here as the chair of judges, and a big thanks on behalf of all the judges goes to BADC for bringing us all together,” said Moodley.
“To our forty-three judges, I want to say, thank you. Truly. The debates we had were lively. The challenges were real. And the passion in those rooms pushed the work to where it deserved to be.
“But one thing was very clear in judging. The local work and real Brisbane spirit rose to the top, with proper Queensland pride shining through.”
Person of the Year was award to BADC’s president Stuart Myerscough.
“The quality of world-class work once again on display from Brisbane’s creative community in this year’s awards is truly inspiring,” said Myerscough.
“Our judging panel had an extremely difficult job to do, and we congratulate all the medallists and finalists on their truly outstanding creative work in what was an outstanding year.”
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