The Brag Media acquires Epic Digital

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 14 February 2022

The Brag Media has acquired digital activations network Epic Digital.

Epic Digital deliverse cross-channel advertising campaigns in the gaming, anime, music, culture and entertainment sectors.

Commercial details have not been revealed. 

As part of the acquisition, Epic Digital’s founder and managing director Stacy Batchelor joins The Brag Media in the newly-created role of national sales director.

“It’s a no-brainer, Epic Digital and The Brag Media have been working together for years and it's been a sensational partnership,” Batchelor says.

“This step is the best way forward for both brands, the publishers and our kick-ass clients.

“We have done some amazing work in the gaming and anime space and with The Brag Media’s growing sales, creative, and editorial teams, our clients will see immediate benefits.”

Epic Digital launched in 2019 and has activated campaigns for major brands including Apple, Playstation, Bandai, Hasbro, Stan, Lion, EA, and Binge.

Epic Digital operations manager Drew Worthington also moves across to The Brag Media as campaign manager. Meanwhile, The Brag Media has also promoted its chief revenue officer Joel King to chief operating officer.

“Our monthly user count grows to eight million. Combined with our events, brand licensing and talent divisions, The Brag Media is now the largest and most dynamic youth publisher and representation business ever to exist in the Australian market,” King says.

“The Brag Media is continually delivering various new revenue streams for our publishers while creating innovative new solutions for our clients to engage with our audiences.”

The Brag Media CEO Luke Girgis says King has been instrumental in growing the commercial offering of The Brag Media and will now oversee the growing creative and campaigns teams.

“An exceptional results-focused operator makes this promotion a realisation of the inevitable,” Grigis says.

“I can’t wait to work with Joel across every aspect of our business in his new role as COO. Joel’s ability to find clarity in complexity is second to none.”

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