The best of April Fool's Day: Brands get up to mischief

Tayla Foster
By Tayla Foster | 1 April 2022

AdNews is taking a look at some of the best campaigns celebrating April Fool’s Day.

After a quiet two years, brands across the industry are joining in on the fun-filled day with light-hearted campaigns.

This year, brands such as Seek, Weet-Bix, and even Duolingo revealed campaigns for April Fool’s, raising the bar for agencies wishing to join in the years to come.

Check out some of the campaigns that made our top picks.

Jimmy Brings
Jimmy Brings revealed its $1.4 million expansion into loungewear with its debut garment, the Wine Proof tracksuit. The tracksuit is a garment which protects from spills and swills with its unique wine wicking abilities, while being comfortable and breathable for everyday wear. The one-size-fits-all garment comes in Jimmy Brings’ lavender colour palette and is priced at $150. The garment is available for purchase in April via the Jimmy Brings website and app.

Jimmy brings


Red Balloon

In celebration of National Pet Day on April 11, RedBalloon announced a new limited-edition range of Pawsome Pet Experiences.The adventurous pooch experiences range from a puppergliding tour and even Scuba-DOO-Snorkelling. Each experience is tailored to ensure all kinds of pets can enjoy them.

Red Balloon



SEEK is sharing a sneak peek of what their office would look like plus job ads from Celestial Couture Creator to Intergalactic Vegetation Cultivator, an array of roles that will soon be open for application as part of the SEEKMars team.


ME Bank
ME Bank and Volley have teamed up to launch VolleyPay, a new wearable that allows customers to pay with their feet, taking ‘footing the bill’ to a whole new level. VolleyPay is designed for the hygiene-conscious consumer, allowing users to pay in a non-contact way.


Duolingo is releasing a commercial warning that too many people have mysteriously disappeared after neglecting their Duolingo lessons. The spot will air across the brand’s social platforms including Twitter, Instagram, and YouTube.



Chief Bars
Chief Bars are introducing The Impossible Meat Bar -takes a tongue in cheek approach to a new beef bar made from plant based meat. Chief Bras are a whole food products perfect for those who love a healthy diet.

Chief Bars


Webjet is upping the ante on holiday thrills, and from April Fool’s will now offer travellers the opportunity to save money by choosing a Skydive Seat on their next domestic flight in NZ. Slashing up to 40% off the usual ticket, this industry-first launch offers travellers a great budget-friendly travel option with the added benefit of a once in a lifetime experience to parachute out of a plane to reach their destination.



Aussie kids are Weet-Bix and Beanz kids now. Heinz Beanz with Weet-Bix is introduced to Aussie brekkies nationwide.


After skipping, April Fools day last year but are back this year with a prank to celebrate the launch of Check out the free course: How to explain NFT's to your elderly relatives.

Youfoodz announces a brand new product line. Youfoodz healthy range of meals make customers feel good on the inside, now they can feel just as great on the outside too. The dairy free caramel body scrub is now available for purchase.
Circles.Rice  is an intiative implemented from Circles.Life. The product is available in three great flavours, rice with tomato and garlic butter, wild rice and plain rice, and is the best solution to help dry out the water as Circles' own GM modified strain of rice is extra-absorbent.


Office Hub

Office Hub have recently partnered with the world first 'hot office' Swelterdesk. Think Bikram Yoga, a coworking office where you sweat for 8 hours a day.



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