The best of April Fool's Day 2024

By AdNews | 2 April 2024

The first day of April delivered with tricks and pranks.

Brands across the world got in to the spirit of April Fool's Day.

Western Australia's Police custom footwear

"From today, all officers will be issued custom footwear to enhance speed on foot chases," WA Police said on Facebook.

"Aerodynamically designed with Sports Mode features, the sleek and stylish addition to the WA Police uniform will ensure we can't be outrun."

Who Gives A Crap’s Mission to Uranus

Toilet paper brand Who Gives A Crap announced Mission to Uranus, sponsoring the next trip to the peachy planet.

Who Gives a Crap

“At Who Gives A Crap, we’re all about surprising and delighting consumers and are always on the hunt for wild ideas that help us to uncrap the world and make it fun to do good,” said Maria Chilewicz, Head of Brand.

“As consumers are becoming more savvy and competitors are orchestrating the wildest faux product launches and collaboration ideas, we wanted to surprise with an initiative that had even us doing a double take. 

“When we found out the aerospace industry was sending a spacecraft to our #2 favourite planet, we saw an opportunity to do something truly ridiculous, sending our toilet paper to Uranus by ‘officially’ sponsoring the second-ever trip to the planet. And once we discovered that Uranus is literally filled with gas, that really sealed the deal. 

“While we may disappoint a few customers with the April Fools reveal, we for sure hit a record in most puns used in a campaign.”  

Coke rival towers over Kings Cross sign

A Sydney based start-up, Refilled, on a mission to eliminate 100 million plastic bottles from landfill, has erected a billboard in front of the famous Coke Sign in Sydney's Kings Cross.

Refilled billboard

Refilled is challenging soft drink brands by selling still and sparkling flavoured drinks from plastic free smart drinks dispenser The Refiller, which can now be found in Google’s HQ and other offices in Sydney.

“The Coke sign is a Sydney icon, and I can’t think of a better location to launch our delicious new cola flavour," said Refilled CEO and founder, Ryan Nelson.

CSIRO's magpie translator

The government agency announced on X it released the world's first magpie translator app.

"MagpieTranslate allows you to translate hundreds of common phrases between English and Magpie. Just type, write, or speak into the app," CSIRO said.


Subway's foot long fairy bread

"Hundreds and thousands of you had no idea you needed this. Sprinkle some nostalgia into your day with our NEW Subway Footlong® Fairy Bread."


Surfshark's Cloak of Invisibility 

Biggest Surfshark reveal of 2024: "In a world where privacy is paramount, we've got you covered – literally! Introducing the ultimate blend of digital defense and real-world invisibility: The Cloak of Invisibility.

"Why just hide your IP when you can vanish from awkward encounters, too? Stay tuned for more sizes — because privacy comes in all shapes and forms."

Mad Mex's hot shower gel

Mad Mex in another take of its hot sauce.

"Our new Habanero and Verde shower gel has arrived. 

"Guaranteed to leave you tingling for hortus, this gel is designed to wake you up instantly."

Mad Mex

Dulux's scratch and sniff paint

“Introducing our brand new limited edition scented paint range - your walls have never smelt so good,” announced Dulux.

“From Hazelnut Truffle to Caramel Cream, these Easter inspired scents will delight your senses.” 


Jetstar's middle seat armrest reservations

Jetstar: "First in, best rest! No more fighting over the armrest.

"With Rest Assured you can reserve your armrest in advance for only $2."


Surprise Olympics entrant

Sunrise co-host Matt Shirvington revealed he was coming out of retirement to compete in Paris.

“I have been retired for over 15 years, so for me, it was a massive decision.

‘It’s about adding experience. All you need to do is a smidge under 11 seconds, and you can add value to the team."

Krispy Kreme's glaze anything

The donut retailer revealed its April fools prank instantly on Facebook posting: "You bring it, we glaze it! What will you bring?..............JUST KIDDING!"

However anyone visiting a store can show that social media post to get a free original glazed doughnut, no purchase necessary.

Krispy Kreme

Domin-O’s pizza cereal

On Instagram pizza retailer Domino's instorducted Pizza Cereal, the breakfast revolution you've been craving!

"Made with twice-cooked pizza dough for extra crunch, succulent pieces of pepperoni, and gooey mozzarella - each spoonful is PACKED with a flavour explosion to start your day the right way!" the post said.

"Want that extra-sweet kick? Try it with fresh pieces of pineapple!"


Arnott's chicken crimpy wagon wheels

Snack food producer unveiled a groundbreaking product that reinvented the snack game with a mouth-watering flavour explosion of sweet and salty: Wagon Wheels inspired by Chicken Crimpy Shapes.

"This exclusive bikkie has the tasty jammy goodness and soft marshmallow layers of Wagon Wheels, sandwiched between a specially crafted cracker blend inspired by Chicken Crimpy Shapes, all coated in a layer of sweet, delectable choc," the post on Arnott's website said.


Bonds' odd sock

To solve the issue of mismatched socks, underwear company Bonds released a single Logo Sock to help with the lonely sock epidemic.


Grill'd eggs-tra burger

Burger restaurant Grill'd introduced a new burger with extra stacks of eggs and eggstra egg mayo. 


Boost Juice's mango magic salad dressing

"Get ready to Boost your salad game... Introducing Mango Magic Salad Dressing," the drink retailer said on its Instagram post.

"Since y'all can't get enough of Mango Magic, we thought we'd expand our horizons, taking it beyond the cup and onto your plate!

"Now, you can enjoy your favourite drink with every meal - coming soon to a store near you."

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