
The Australian has introduced the next phase in aligning its brand identity across digital and print with new section headings, names, journalist headshots and a refreshed colour palette.
Building on its brand platform, 'Welcome to the Contest of Ideas', the changes include The Australian’s premium weekend magazine being rebadged The Australian Weekend Magazine from Saturday February 8. The magazine will also make some updates in design that will enhance its content and columnists.
Subscriber newsletters will be refreshed and upgraded digital graphics will also roll out across its website and app over the coming weeks.
The Australian’s editor-in-chief, Michelle Gunn, said these changes, which create a unified and elegant look for all of The Australian's array of titles, showcase the breadth and depth of the publication's content.
“Our suite of magazines, our daily and weekend news titles, and the multitude of sections within, will offer a clean design, identifiably belonging to The Australian," she said.
"As a paper that has led the way in newspaper design, this refresh will show our best face to readers and advertisers.”
The Australian’s MD and publisher, Nicholas Gray, said the investment in these design enhancements and premium look and feel is the next phase in truly aligning The Australian’s brand identity across digital and print.
“This follows The Australian’s digital audience reaching 3.842 million in December, our biggest for 2024, along with growing to our highest ever number of digital subscriptions," he said.
"The results reflect a focus on audience engagement, subscription growth and digital storytelling, including the recent launch of Health & Wellbeing, The Australian’s new, digital-first section.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.