Credit: Foxtel Group
The 2025/26 Ashes series delivered the highest average Test audience ever on Kayo Sports and across the Foxtel Group.
Australia won the series 4-1, bringing in a recorded 1.3 billion minutes streamed.
Audiences were also up 31% compared to the Australia v India series in 2024/25. And compared to the last Ashes series in Australia in 2021/22, Kayo Sports audiences were up by 112%.
“It was an exhilarating series with twists that no one could have anticipated, and Australians turned to Fox Sports in record numbers to watch another chapter in one of the world’s greatest rivalries,” said Fox Sports managing director Steve Crawley.
“The success of this series on our platforms reflects the deep connection audiences have with our coverage, alongside the strength of cricket across the country.”
Todd Greenberg, Cricket Australia CEO, credited the audience growth to the talent of the Australian team and broadcast partners.
“The enormous crowds and audiences for the series were beyond even our most optimistic forecasts and we’re delighted that so many Australians enjoyed the action in brilliant stadiums, on the couch or at the beach,” he said.
“This was the culmination of the fantastic performances of our players, the world class coverage provided by all our broadcast partners and the efforts of everyone at CA who continue to grow cricket audiences and participation.
“Cricket has truly been everywhere this summer, with the BBL also drawing huge audiences and the women’s multi-format series against India still to come, emphasising our place as Australia’s national sport.”
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