Clara via Pollen.
Clara, an AI-powered app designed to support Australians in managing arthritis, has been launched by creative agency Pollen in a partnership with The Arthritis Movement.
The app aims to support over 3.7 million Australians* living with arthritis and many facing long wait times for specialist care.
The Arthritis Movement CEO Alex Green said that Clara represents a new standard in AI-enabled health management.
“We saw the potential of technology to bridge this gap at scale, so we developed Clara to provide reliable, trusted and accessible support for people living with arthritis,” Green said.
Clara’s experience is shaped by hundreds of lived experiences, co-designed with people living with arthritis.
The app delivers tailored, expert-backed guidance to help individuals take control of their condition between appointments – safely, confidently, and conveniently.
Pollen led Clara’s development through a multi-phase process involving research and ideation, digital strategy, brand development, UX/UI design and prototyping, through to product design and AI integration.
Pollen managing director Brett Mitchell said that when designing Clara, they wanted to do more than build an app.
“We aimed to create an empowering digital experience grounded in real human needs,” Mitchell said.
Users on Clara will complete a brief health screening, allowing the app’s engine to deliver curated content.
Key features include voice-to-text input, intuitive navigation, and advice tailored across six core themes including medication, nutrition, pain management, exercise and mobility, mental wellbeing and improved sleep.
“By working closely with healthcare experts and people living with arthritis, we made sure every part of Clara delivers clarity, confidence, and care," Mitchell said.
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