Independent agency The Advertising Room has secured the account of international toy brand, IMC Toys, following a competitive pitch.
IMC Toys, headquartered in Spain, the maker of such international brands as Cry Babies, VIP Pets and Play Fun.
Matt Keighran, vice president of sales & marketing for IMC Toys Australia and New Zealand said: “We valued the deep category insights and felt The Advertising Room was strategically aligned in assisting to launch IMC Toys’ brands in Australia."
Melissa Roberts, founder and CEO of The Advertising Room said: "We are honoured to have been selected to work with IMC Toys and are confident that our expertise and innovative approach will help take their brands to new heights."
The Advertising Room also recently secured business from MLC (Methodist Ladies College) in Melbourne.
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