Credit: Outdoor Media Association
The Outdoor Media Association has opened entries for the 2025 OMA Creative Awards, with winners to be announced in early 2026.
Now in its second year, the Awards recognise excellence in OOH creative across Australia.
The 2025 season follows the inaugural 2024 program, which awarded the Grand Prix to TBWA Melbourne for its Specsavers "Welcome to Melbourne" campaign.
As part of their Grand Prix win, creatives Alana Wood and Tom Badge attended the 2025 Cannes Lions International Festival of Creativity.
The OMA also presented local trophies for the recent World Out of Home Organisation’s Annual Congress in Mexico City.
The Specsavers campaign won the Creatives Award: Classic category, while Lion’s XXXX Gold took Bronze in the Creatives Award: Special Build category.
“The out-of-home industry continues to thrive both locally and globally,” said OMA CEO Elizabeth McIntyre.
“The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel, engaging audiences in real time with real reach, in ever more dynamic, meaningful and creative ways.”
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