Kantar has announced its 2020 Creative Effectiveness Awards.
Early in the pandemic, a lot of advertisers took a break to see what the implications of COVID-19 would be for the creative industry.
"Our work showed that people wanted advertising to continue and that, largely, they were processing content in the same way during the pandemic as they did before," says Daren Poole, a senior director at Kantar.
"Therefore, what made for effective advertising was unchanged. Advertisers that held their resolve and invested in their brands saw that bravery rewarded. We celebrate that work here.
"We test more than 10,000 ads around the world each year for our clients and we see brilliant examples of such creative effectiveness. We want to showcase that work to recognise the creative excellence of our clients and their agencies."
The top 20 ads:
Heineken | Cheers to all
Atino
BURGER KING
SheaMoisture
Galaxy Buds Live | Samsung
Milka Global
Google Find Your Scene Song
TENA Silhouette Washable Underwear
TD Business Banking – 24/7 to Keep your Business Moving
Adrenaline Rush
YouTube Kids: An app made just for kids
Avocados From Mexico, USA
GATORADE GOAT
Vente Étiquettes Rouges
Pimp my Goat
Joy Ride
Delivery Rider Malaysia
The Fast and the Furious
Built-In ‘Who has the control now?’
Bells to Blossoms
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