Presidential hopeful Michael Bloomberg and incumbent Donald Trump have both booked broadcast slots for this year's Super Bowl at a combined cost of more rhan $US20 million, according to multiple reports from the US.
The two have 60 seconds each to show an ad during the big National Football League event in Miami which brings in an audience of about 100 million.
CNN quoted an aid to Bloomberg, a billionaire former mayor of New York, as saying: "The biggest point is getting under Trump's skin. We have the means to raise a national campaign unlike any other candidate."
The founder of the financial news service, Bloomberg, has been the biggest spender on the campiagn, reportedly outlaying $US133 million on television ads since November
He plans to make his Super Bowl ad different from anything he has used so far.
Trump also has confirmed his team has bought 60 seconds of Super Bow air time.
Politico reported: "Trump aides said they’re still determining the content of the Super Bowl advertising. They are planning on rolling out the ad via text message to supporters in the days before the game, with the hopes of building their supporter list."
The cost of 30 seconds at this year's Super Bowl hit a high of $US5.3 million ($A7.7 million).
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