Telstra's cyber threat campaign via The Monkeys

By AdNews | 13 February 2023

There's no such thing as too much security.

When it comes to the cyber world.

Telstra has released its latest integrated marketing campaign to communicate its commitment to cyber security and how Telstra helps protect customers from millions of cyber threats every day.

The campaign, developed in partnership with The Monkeys - part of Accenture Song will include 60” and 30” TVC, outdoor & digital placements.

The campaign imagines a supersized, dramatic security detail helping to protect a family on a road trip as a visual metaphor for the scale of Telstra’s security credentials and its Cleaner Pipes initiative which sees it block millions of phone, email and SMS scams every day.

The campaign’s intention is to highlight that, when it comes to protecting what matters, Telstra takes the protection of our customers very seriously.

The campaign will appear in premium positioning and sponsorships of top-rating programmes. Over the coming weeks, it will appear in key news, sport and popular programmes across free to air networks and on-demand viewing.

Brent Smart, CMO, Telstra said: “Since joining Telstra, I’ve been blown away by the dedication of our people to help make Telstra the best mobile network in the country and one of the safest.

"This ad is a celebration of that. Huge thanks to my brilliant Telstra marketing team and our partners at the Monkeys. I’m proud for this to be the first ad under my watch as CMO.”

Tara Ford, chief creative officer at The Monkeys – part of Accenture Song: “As one of Australia’s biggest brands and network providers, Telstra plays a huge role to help keep their customers safe.

"It can be hard to properly imagine or understand cyber security, so our latest work is a simple metaphor for the scale of security Telstra is providing behind the scenes to millions of customers every day."


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