Telstra’s ‘Better on a Better Network’ campaign, via Bear Meets Eagle On Fire, uses 26 stop-motion films.
Each clip focuses on different location in Australia and the idiosyncratic characters who live there and benefit from better coverage.
Bear Meets Eagle On Fire and +61 partnered with award winning director Jeff Low at Revolver.
Low brought on animation director Tobias Fouracre, of Isle of Dogs and Fantastic Mr Fox fame.
“I just love this work," said Telstra CMO, Brent Smart.
"It has the scale to match our network yet delivers the message with humility and humour and having a bunch of these 15s continually rolling out will make them feel fresh and surprising.
"Huge thanks to our awesome partners at Bear and +61, who really sweated this. The level of craft and care really shines.”
CREDITS
Creative Agencies: Bear Meets Eagle On Fire, +61
Media Agency: OMD Australia
Production Company: Revolver
Director: Jeff Low
Animation Director: Tobias Fouracre
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