Telco Amaysim has appointed 72andSunny Sydney as creative partner following a competitive pitch.
The creative company, who recently celebrated three years in Australia, will take on creative duties for the telco immediately.
“Amaysim are an incredibly nice, smart and fun group of people and we’re excited to partner with them," 72andSunny CEO Chris Kay says.
"They have huge growth ambition and we’re looking forward to working together to facilitate that over the next chapter.”
The first campaign from the agency is set to be released later this year.
“We’re very excited about our partnership with 72andSunny, the team was very impressive during the pitch process and we’re looking forward to collaborating together to create impactful and exciting work,” Amaysim chief marketing officer Renee Garner says.
In the past couple of months, 72andSunny has been appointed to the Tooheys Extra Dry creative business by Lion, launched a new brand identity for Infigen Energy, created a campaign for global insurance company Chubb’s COVID-19 pandemic relief fund and launched a new brand platform for Kraft Heinz’s flagship brand Golden Circle.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.