Entertainment and data analytics business TEG has appointed Luke Bould chief commercial officer.
Bould is responsible for all of TEG’s commercial activity, working with all the company’s businesses to identify and drive growth globally. He also oversees TEG’s communications and corporate affairs function.
He will operate from TEG’s Sydney office reporting to TEG CEO Geoff Jones.
Bould has more than 25 years’ experience in sport and entertainment and previously held senior commercial roles at Cricket Australia and was chief commercial officer and CMO of Football Australia.
Bould is also an experienced non-executive director and has a background in music and filmed entertainment with Polygram in the UK. More recently he founded alacria, where he remains a director.
Jones: “We are excited to welcome Luke in this vital role as we continue to demonstrate the power of the live experience to connect brands with consumers and generate ROI. Luke is a highly experienced executive with a strong track record of delivering commercial growth, digital innovation and creative deals in sport, events, and music. He is a great addition to our Senior Leadership Team.”
Bould said: “I am delighted to join TEG, a great Australian success story that has become one of the world’s top integrated live entertainment businesses. It is an exciting time for TEG, with enormous growth opportunities, so I am looking forward to leading the commercial development of the business.”
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