Global marketing and communications agency Team Lewis has launched Marketing SideKick, an AI-powered platform connecting PR, web, CRM and paid media data to generate recommendations for marketing teams.
Built in-house, the platform has six tools: Playbook for brand memory and strategy context; Scout for AI search visibility and share-of-voice tracking; Ping for media monitoring; Editor for content refinement; Presenter for brief-to-presentation generation; and Coach for presentation training.
"We didn't just adopt technology; we built our own, from the ground up. Now we're bringing it to clients who want to achieve more, faster," said Chris Lewis, CEO of Team Lewis.
Marketing SideKick connects to clients' existing technology stacks via APIs and includes built-in governance for security and compliance with human oversight integrated into workflows.
Martin Harkin, managing director, TEAM LEWIS Australia, said the agency recognised early on not just the potential of AI to improve our ways of operating but the advantage of building its own system.
"Marketing Sidekick’s range of specialised tools empowers our team to spend the majority of time and focus on what technology can’t replicate: the human touch, curiosity and creativity that bring a brand’s story to life for the right audience, at the right time, across any and every channel," he said.
"Our teams are fully literate on SideKick and use it daily to the advantage of all of our clients. For example, with a recent client, ‘Ping’ and ‘Scout’ enabled us to, faster and more efficiently than ever, identify an emerging trend and equip our team with the knowledge required to develop reactive commentary that secured key coverage.
"That same human expertise, super-charged by AI intelligence, helps us map the entire consumer journey, pinpointing exactly where to invest across paid, earned and owned channels to drive effective action and outcomes. Marketing Sidekick is our vision of the future of marketing – faster, sharper and more connected, all underpinned by the human craft that makes campaigns truly resonate."
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