Omnichannel advertising platform Teads has renewed its partnership with Nine for a further three years.
The extended deal will see Teads placements continue across Nine's mobile, desktop and full publishing network, including Nine.com.au, the Sydney Morning Herald, The Age, Brisbane Times, WAtoday and the 9News app.
The partnership gives brands access to placements within vetted journalism environments throughout the Nine network, with a reach of 15.8 million Australians each month.
"Renewing our partnership with Nine is a testament to the shared value we place on premium journalism and responsible advertising," said Rémi Lafon managing director ANZ at Teads.
"As the digital landscape evolves, brands need scalable environments that deliver both attention and trust. Together with Nine, we're committed to shaping the next generation of high-quality advertising experiences in Australia.”
Stephanie Drabble, director of product commercialisation and strategy at Nine, said the renewal was driven by Teads' technology.
"Renewing our contract with Teads was a strategic decision driven by their market-leading tech infrastructure," said Drabble.
"Their roadmap for innovation aligns with Nine's digital evolution, offering sophisticated automation and creative flexibility. We are excited to see how this partnership continues to push the boundaries of native integration and performance over the coming years.”
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