Health insurer ahm has appointed TBWA\Australia its creative agency partner, following a competitive pitch.
The incumbent was The Monkeys, now Droga5, appointed in 2021.
“We’re thrilled to welcome TBWA on board,” ahm’s head of marketing, Samantha McLeod said.
They bring bold thinking, strategic depth and a challenger mindset that aligns perfectly with our ambitions.
“This appointment signals exciting things to come in ahm’s brand and communications strategy. TBWA will help shape the next chapter with creativity, strategic thinking and a challenger spirit.
“I’d also like to acknowledge Droga5 for their partnership, creativity and dedication over the past 5 years.”
The pitch brief was focused on finding a partner that can deliver creative thinking, commercial value and integrated communications across digital, social and earned channels.
TBWA was chosen for its creative, strategic leadership powered by data and an offering that includes social and PR. The team also brought a Gen Z creative lens.
“Few brands in Australia have such a distinctive tone and attitude as ahm – particularly within the insurance category,” said TBWA Melbourne’s and Eleven’s executive general manager, Kiefer Casamore.
“The ahm team’s ambition to drive growth through creative excellence makes this partnership a dream brief. We can’t wait to get started.”
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