TBWA Melbourne scores NAB account from Clemenger BBDO

Paige Murphy
By Paige Murphy | 27 July 2021
NAB's More Than Money campaign by Clemenger BBDO Melbourne.

NAB has appointed TBWA Melbourne as its creative agency of record, ending a 14-year-plus relationship with incumbent and fellow Omnicom agency Clemenger BBDO Melbourne.

"We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future," NAB executive group marketing Suzana Ristevski says.

"We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years.

"We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution."

The appointment comes following TBWA's loss of its long-time client ANZ which moved its creative account to Special Group Australia earlier this year.

This opened up the opportunity for the agency to pitch on another of the big four banks.

"This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses," TBWA\Melbourne and Adelaide CEO Kimberlee Wells says.

"We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started."

Clemenger BBDO Melbourne group CEO Jim Gall says the agency is extremely proud of the work it has created for NAB over the years and thanked the bank for its long relationship.

“Clemenger BBDO are extremely proud of our record and work for NAB, spanning some 14+ years," Gall says.

"From ‘Break Up’, to ‘More than Money’ and ‘Mini Legends’ we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”

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