ANZ Bank has appointed independent agency Special Group Australia as its creative agency of record, following a competitive pitch.
The bank began reviewing the account, which has previously been held by TBWA Melbourne since 2011, last year.
TBWA was behind some ANZ's award-winning work which includes its annual Mardi Gras campaigns, GAYTMs and Signs of Love.
Prior to handing the account to TBWA a decade ago, ANZ worked with M&C Saatchi.
AdNews has contacted TBWA, Special Group and ANZ for comment.
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