ANZ hands creative to Special Group

Paige Murphy
By Paige Murphy | 3 May 2021

ANZ Bank has appointed independent agency Special Group Australia as its creative agency of record, following a competitive pitch.

The bank began reviewing the account, which has previously been held by TBWA Melbourne since 2011, last year.

TBWA was behind some ANZ's award-winning work which includes its annual Mardi Gras campaigns, GAYTMs and Signs of Love. 

Prior to handing the account to TBWA a decade ago, ANZ worked with M&C Saatchi.

AdNews has contacted TBWA, Special Group and ANZ for comment.

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