TBWA.
TBWA\Australia has launched the DISRUPT AI Film Festival (DAIFF), the first AI film festival in Australia.
The festival invites filmmakers, technologists, students, artists and creators to submit original Human+AI generated films.
“The DISRUPT festival is a platform for filmmaking with humans using GenAI tools,” TBWA chief creative officer Paul Reardon said.
“We’re looking to surface some amazing local Australian talent. It’s open to anyone here with an interest in film and storytelling.”
The festival, featuring a national showcase, a live screening of the winning entries, expert commentary, panels on the future of talent, ethics and AI-powered storytelling, will be held on 29th October 2025.
“The theme was chosen very carefully, to prove a point,” Reardon said.
“The creative tools Generative AI continues to deliver are incredible.
“But as with any tools in our history, it’s the skill of the craftsperson wielding them that makes the difference.”
DAIFF will celebrate work across categories including best short film, long film, student film and one Grand Prix overall winner with a prize purse of AUD 15,000.
Submissions open in July.
“We’re witnessing a rapid rise in international GenAI film festivals and Australia needs a seat at that table,” TBWA's chief AI & innovation Lucio Ribeiro said.
“DISRUPT provides this seat. We’re not here to observe the future of storytelling; we’re here to shape it with our own community.
“And we’ll do it with transparency, accountability and humans at the center.
“We’ve kept year one intentionally simple.
“But the mission is ambitious and symbolic.
“DISRUPT AI Film Festival (DAIFF) is a festival, but it’s also a signal to the world that Australia has something important to say about creativity, technology and the future of culture using GenAI.”
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