Brendan Furdek and Samantha Findlay.
Global brand experience agency TBA Group, known for the work it did around the Paris Olympics and Formula One, is opening an office in Sydney with team members also based in Melbourne and Brisbane.
TBA executives Brendan Furdek (client services lead) and Samantha Findlay (operations lead), who were previously part of the global team, will add Sydney to the existing list of offices in London and Los Angeles.
"In person experiences and live sport continue to grow and Australia is an important market for brands to connect with sport fans,” said TBA Group global CEO Guy Horner.
“We have worked in the Australia market delivering for brand clients over numerous years so it is especially exciting to have established a permanent TBA Australia team.
"We're looking forward to bringing our global expertise and knowledge working with brands and sports rights holders as Australia plays host to global sporting events including Rugby World Cup 2027 and Brisbane 2032 Olympics."
TBA has more than 40 years' experience in delivering memorable live moments for clients such as Formula 1, the FIFA World Cup, Men's and Women's Rugby World Cup and hospitality for Tokyo 2020 and Paris 2024 Olympics.
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